Are you performing an SEO assessment on your website, launching a new site, or expanding into a new field of expertise? Keyword mapping may assist you in better positioning your website in search engine results pages (SERPs). We’ve got you covered if you’re not sure what keyword mapping entails and want to learn more.
We’ll go over what keyword mapping is and some of the tools you can use to do keyword research in this post. Finally, we’ll walk you through the processes of keyword mapping so you can get a sense of how long the process will take.
What is Keyword Mapping?
The activity of developing a “map” of important SEO keywords and key phrases for your website is known as keyword mapping. Based on your site structure and content, you choose your keywords based on SEO research and divide them into suitable categories and clusters. Depending on whether you’re launching or rebuilding your website, keyword mapping may coincide with your sitemap. It’s also useful for updating your entire SEO strategy.
If you’re performing an SEO audit of your website, keyword mapping is an excellent technique to include in your audit. Not only do you want to figure out where your website stands in terms of SEO, but you also want to fix any issues you notice. Making sure all of your website’s pages are optimised with the right keywords can help more of them rank in the SERPs.
Why Should You Create A Keyword Map?
Keyword mapping is done for a variety of reasons by website owners. Some of the reasons you would want to go through the keyword mapping process for your website are as follows:
- Your website’s SEO has never been optimised properly, and you’re striving to fix it.
- You’re launching a new website and want to make sure it’s properly optimised from the start.
- You’re having your website revamped, and as part of the process, you’d like to map your keywords.
- You’re doing an audit of your website and need to address issues such as keyword cannibalism, duplicate content, and black hat SEO practises.
- You’re attempting to develop your authority in the SERPs for a narrow range of themes.
- You’re focused on improving your link building and need plenty of fresh, SEO-optimized topics
- You need new perspectives and ideas for the themes you write about on a regular basis.
- You want to improve your link building and require a lot of new, SEO-friendly themes.
- You’re expanding your online presence into a new field of expertise, and you want your material to get recognized in the SERPs for it.
- You’re putting together a more robust backlink strategy.
To design a keyword mapping plan that works, you don’t need to be an SEO specialist. Fortunately, there are a number of useful tools available to assist you in completing the task.
Keyword Mapping Tools
You’ll need a good keyword research tool to get started with keyword mapping. There are a variety of tools that may provide you with information on related keywords, top competitors for a specific term, search intent, difficulty, and more. We’ve written an article that guides you through some of the tools that are available, which you can find here.
Here are some excellent practises to keep in mind when you collect and organise your keywords:
Avoid keyword cannibalism by not repeating the same overlapping keywords and phrases on many pages. Find innovative approaches to optimise your site with the most relevant keywords instead.
Determine Search Intent: The keywords you choose should be based not only on what you want to be recognised for, but also on what your target audience is looking for on the internet. This is referred to as “search intent.” In a nutshell, search intent informs us what they’re looking for. Why are they looking for content that is similar to yours? What do they hope to gain from it? What is it that they wish to learn? SEMRush, for example, can anticipate broad search intent for specific keyword sets.
Find Natural and Semantic Keywords: The way a term is phrased can influence how easy or difficult it is to naturally wrap it into a piece of content. Sticking to phrases that sound like they’d flow naturally in a conversation will help you figure out which ones to use in the text.
Using Tags and Taxonomies to Your Advantage: If you’re using WordPress, you may use Tags to further optimise your post or page. Consider putting similar keywords in your Tags area instead of trying to cram them all into the text, especially if they’re difficult to fit in. This is also beneficial.
Find out what you don’t have already: Keep an eye out for any gaps in your themes and keywords. It’s all too easy to overlook possibilities. Consider some of the fundamentals of the subject of your website. It’s possible that you’re overlooking certain fundamentals.
Step-By-Step Guide to Keyword Mapping
Let’s have a look at an example of a successful keyword mapping procedure.
1. Decide What Research Angle You Need to Take.
You’ll need a good concept of what kind of keyword research you’ll need to do before you start. Owners of websites optimise their sites for a variety of reasons. Before you begin, be sure you have a purpose in mind.
If you’re keyword mapping a fresh new website, for example, the first thing you should do is look at your intended sitemap. Then, based on the material that will display on each page, conduct appropriate keyword research. This can take a long time, but it will pay off in the end.
If you’re keyword mapping for existing content (like a blog post, a self-hosted course, or even a podcast), on the other hand, conduct your keyword research depending on your expertise. This comprises your specialty, focal subjects, and keywords that are relevant to it. Make a list of everything that comes to mind, and then take that list to step 2.
2. Select the Best Keyword Mapping Tool for the Job.
You’ll need to go to your preferred keyword mapping tool first. Before you begin, you’ll need to have a rough notion of which topics and phrases you want to look into. Take a time to double-check that you have everything you need to conduct a successful search if you don’t already have it.
For the sake of this essay, we’ll go over how to use SEMRush to successfully map keywords. Although there are a number of good tools out there, such as Moz and Ahrefs, this is the tool I use the most for keyword research. These programmes provide you with a list of relevant terms, which you may use to considerably increase the list you produced in step 1.
3. Enter Your Primary Key Phrase and Conduct a Search.
To begin, go to the SEMRush homepage. Click “Search” after entering your primary key word. I used the phrase “best SEO tools” in this example. The same screen appears whether you go to Keyword Overview or just enter the keyword.
Your results will appear on the main dashboard, allowing you to see how this keyword is performing online. It’s worth noting that the global search volume is 5.9k, with an 84 percent difficulty rating. This suggests that ranking for this keyword may be challenging. As you gather the keywords you intend to employ, keep track of these figures.
You’ll notice that SEMRush has determined the phrase’s overall search intent, which is Commercial. This suggests that individuals who look for this term frequently wish to learn more about the services or companies associated with it. SEMRush also offers keyword variations, queries containing your key phrase, and related keywords.
Here’s how to put these options to work in your keyword mapping:
- On a single page or in a single blog post, you can utilise several keyword variations in tandem to cover more ground.
- Questions can help you position your keyword optimization in a variety of ways, but they can also reveal more about how consumers search for your topic.
- Similar keywords can be used to identify content clusters or even related subjects that you can develop on your site.
Repeat the process for any additional keywords you’d like to utilise.
4. Compile and Organize Your Related Keywords.
To see a list of keywords and phrases linked to your key phrase, go to your Related Keywords page. You can export these findings into a spreadsheet if you have a paid Pro subscription. You can do the same thing with your questions and variations. (You’ll find the Export button in the upper right corner of your results list.)
You can organise your related keywords into “clusters” once you’ve exported or built a list of them. Here are four things to think about as you sort your keywords and decide how to group them together:
- On which pages do the keywords appear? (home page, about page, services, etc.)
- Sort them into groups based on subjects like the questions they ask or the problems they solve.
- Decide whether these keywords would be better suited for current or future blog posts.
- Which keywords on your site could be used as URL slugs?
To get a good mix of alternatives, try a variety of broad and specific keywords. If you operate a physical store, for example, you may use your physical location to refine your term search.
You can repeat the keyword search procedure to narrow down your results. “Best SEO tools,” for example, is a rather broad search topic. I could run a search for “best SEO tools for beginners” or “best free SEO tools” to limit it down to a specific specialty.
5. Investigate Your Competition’s Keywords
What are the top sites competing for your keyword? A list of your top 10 can be seen by scrolling down your SEMRush dashboard. This will show you which websites are making use of your keywords.
If you go to one of your competitors’ websites and click on the URL, you’ll see a full breakdown of the phrases they’re ranking for, both organically and by search intent. You’ll also be able to examine their most popular subdomains, sites, and competitors.
Keep an eye on the keywords that they’re ranking for. Use some of these terms, as well as variations of them, on your website.
6. Organize Your Keyword Research Into a Visual Map
Finally, integrate your keywords and the information you’ve obtained in the previous phases to create a visual keyword map. You may do this in a variety of ways, so choose one that feels right and makes sense to you.
Making a color-coded spreadsheet that arranges your site’s keywords according to your site hierarchy, including the main page and categories/subdirectories, is a popular method:
However, there are a few alternative options for organising the data:
- Make a picture of your keyword groupings on your sitemap.
- Draw a mental map of your website’s structure and fill in the blanks with your keyword groupings.
- In a word processing document, group your keywords and label the directories and subdirectories so you know where they’ll go.
The most important thing to remember here is that you must be able to see how the finished keyword map will appear. Having an easy-to-reference visual reference will not only assist you in keeping your keywords organised, but it will also assist you in keeping things simple. You’ll be able to make adjustments to the groups you’ve made quickly and efficiently because the material has already been nicely arranged.
Also, keep your keyword map handy so you can refer to it as you work on your website’s optimization. It may not be practical for larger sites, so try to keep your map to one page if at all possible. Instead of having to thumb through page after page to find where things should go, you can just peek at it while you’re working.
Keyword mapping might aid in the overall optimization of your website. It’s a holistic strategy to enhance your site’s authority in the SERPs and help more consumers find your content when done strategically.
Have you tried keyword mapping before? What was your impression of the experience?
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